For many organizations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimize digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of a fast-moving market place. You will be able to understand the relationship between marketing and innovation and recognize the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and…

This module will enable you to take both traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks, and techniques throughout to…

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt…