This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position and brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
Learning Outcome 6 - Interpret brand metrics and adapt the brand plan for continuous improvement
Accessing this course requires a login. Please enter your credentials below!