This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organization. You will learn the campaign planning process including how to analyze an organization’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world marketing.
Learning Outcome 1: Understand the process of planning a campaign
Learning Outcome 2: How to undertake an internal and external analysis
Learning Outcome 3: Know how to develop a successful campaign plan
Understand how to implement a plan in practice
Understand the principles of monitoring a marketing campaign