[vc_row][vc_column][vc_column_text] Culture: These are the philosophies and values that support organisational behaviour and the achievement of corporate objectives. Culture provides guidelines for employee behaviour and is…

[vc_row][vc_column][vc_column_text] Marketing tools:  These are the techniques and strategies that can provide valuable data insight for implementation in the brand plan. These range from research,…

[vc_row][vc_column][vc_column_text] Objectives: The marketing objectives set the tone for the brand plan. It is one of the most critical elements of the plan because it…

[vc_row][vc_column][vc_column_text] External and internal brand activity: The need to connect the brand both internally and externally is important to create a connection between the brand’s…

[vc_row][vc_column][vc_column_text] Brand relationship to organisational vision, mission, and behaviour: Brand objectives must have a direct relationship and align with overall corporate objectives. This is important…

[vc_row][vc_column][vc_column_text] Targeting:  This is selecting a group of customers for which a product is created. It involves the segmentation of the market based on the…

[vc_row][vc_column][vc_column_text]Purpose:  It is the reason for creating the brand and what the brand stands for. It is the authentic reason why the brand exists.   It is…

[vc_row][vc_column][vc_column_text]Customer Motivation: Consumer behaviour has a close link to meeting specific consumer needs. The role of brand positioning in meeting consumer needs. Motivation is what…

[vc_row][vc_column][vc_column_text] Articulating a brand strategy: [/vc_column_text][vc_empty_space height=”20px”][vc_column_text]A brand strategy is a long term plan that enables a brand to evolve into being a…