Managing Brands
This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and…
Course Category: CIM
Digital Marketing Techniques
This module focuses on the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within…
Customer Insights
Customer loyalty, the customer/user experience, and customer insight are the core of achieving maximum satisfaction and retention. This module gives you an understanding of the…
Digital Optimization
For many organizations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you w…
Innovation in Marketing
This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of a fast-moving market p…
Planning Campaigns
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organization. You will learn the…
Marketing & Digital Strategy
This module will enable you to take both traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks, and techniques throughout to…
Applied Marketing
The Applied Marketing module is about recognizing marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of…