• 33 Lessons

    Applied Marketing

    The Applied Marketing module is about recognizing marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of…
  • 9 Lessons

    Creating Entrepreneurial Change

    The new constant is a disruptive state of flux, where winning managers will be those who embrace entrepreneurship and create transformational change and value for…
  • 17 Lessons

    Customer Insights

    Customer loyalty, the customer/user experience, and customer insight are the core of achieving maximum satisfaction and retention. This module gives you an understanding of the…
  • 13 Lessons

    Digital Marketing Techniques

    This module focuses on the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within…
  • 12 Lessons

    Digital Optimization

    For many organizations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimize digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
  • 30 Lessons

    Innovation in Marketing

    This module enables you to take a visionary approach and embed innovation to help your organization deal with the challenges of a fast-moving market place. You will be able to understand the relationship between marketing and innovation and recognize the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.
  • 24 Lessons

    Managing Brands

    This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and…
  • 21 Lessons

    Marketing & Digital Strategy

    This module will enable you to take both traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks, and techniques throughout to…
  • 26 Lessons

    Planning Campaigns

    This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organization. You will learn the…