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Quiz 18 – The Marketing Mix 2

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Quiz 18 – The Marketing Mix 2

Emmanuel July 28, 2020

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Question 1 of 4

1. Question

Which of the following is true in respect of the marketing mix?

Only price, promotion and people apply to services
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Only product and price apply in FMCG marketing.
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The marketer must choose any three elements
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All elements should be tailored to customer needs
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Question 2 of 4

2. Question

Retailers typically set prices by adding a standard mark-up for profit. This is known as:

Cost-plus pricing
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Competitive pricing
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Value pricing
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Psychological pricing
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Question 3 of 4

3. Question

A retailer has focused its strategy on the convenience of its many stores. Which ONE of the following is its most important marketing mix element?

Place.
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Price
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Product
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Promotion
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Question 4 of 4

4. Question

Practimob Phones has just launched a new handset with basic level functionality. It has some competitors in the market. Its strategy is to gain as much market share as quickly as possible, even if initially it means making very little profit. Which ONE of the following pricing approaches is it most likely to adopt?

Penetration
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Premium
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Relationship
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Skimming
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