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Quiz 19 – The Marketing Mix 3

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Quiz 19 – The Marketing Mix 3

Emmanuel July 29, 2020

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Question 1 of 5

1. Question

Physical evidence is a consideration for most marketers because

many products incorporate some element of service
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all seven elements of the marketing mix must be used
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services are complex
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goods are branded as part of this element of the marketing mix
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Question 2 of 5

2. Question

Which of the following is the most important element of the marketing mix for a training consultancy business, delivering face-to-face workshops?

Process
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People
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Place
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Promotion
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Question 3 of 5

3. Question

By adopting a coordinated approach to the marketing mix

each element will be appropriate for the target market
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all seven marketing mix elements will be used
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an increased marketing budget will be necessary
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competitors will not be able to copy the offering
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Question 4 of 5

4. Question

TZ Bads are a national chain of clothing retailers offering branded clothes at reasonable prices to the younger market. It has a very clear brand message which is implemented through its:

stakeholders
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vision statement
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marketing mix
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operational strategy
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Question 5 of 5

5. Question

Developing a coordinated approach to the marketing mix is the most important in attempting to achieve which ONE of the following?

Attention
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Desired positioning
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Recall
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Staff engagement
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